04.95.2011 - Rovi Launches Smart TV Field Trial Advertising Program

Rovi Corporation (NASDAQ: ROVI) today announced the Rovi Smart TV Field Trial, an initiative created to explore new and emerging advertising opportunities on television and other devices connected to the Internet. The program enables companies to test campaigns across a wide variety of platforms including TVs, Blu-Ray Players and other devices. By participating, the companies will not only obtain access to campaign metrics and learn about consumer behavior in the living room, but Rovi estimates it may potentially receive tens of millions of ad impressions during the course of the trials through the Rovi Advertising Network. Carnival, Brightline and Brightline’s clients have all agreed to participate in the North America trial, and Rovi plans to launch additional Field Trials in the United Kingdom and Canada in the second half of this year. - View Press Release - Visit Rovi Corporation