05.129.2011 - Rovi Collaborates with Sony to Launch Rovi Advertising Service on Sony BRAVIA® TVs

Rovi Corporation (NASDAQ: ROVI) and Sony Electronics today announced that Sony has launched Rovi Advertising Service, part of Rovi Cloud Services, on connected Sony BRAVIA® TVs in the US, providing greater opportunities for brands to reach consumers. Under this new relationship, Rovi will sell and deliver advertising to the latest line of connected Sony BRAVIA TVs. - View Press Release - Visit Rovi Corporation