08.214.2011 - Rovi Introduces Leading Edge Smart TV Field Trial Advertising Program in Canada

Santa Clara, Calif. - 8/2/2011 - Rovi Corporation (NASDAQ: ROVI) today announced the Canadian launch of the Rovi Smart TV Field Trial Advertising Program, which enables companies to develop and introduce innovative campaigns across HDTVs, Blu-ray Disc players, and other Internet- connected devices. As part of the Field Trial introduction, Rovi will work with BMO Bank of Montreal to deploy, manage, and evaluate BMO campaigns across next-generation devices from leading manufacturers and enable the company to engage the rapidly expanding base of consumers that is accessing entertainment via a broadband connection. - View Press Release - Visit Rovi Corporation