04.08.2004 - Bill Ferguson, NovaStor VP Marketing, to Speak at ISPCON

SIMI VALLEY, Calif. - April 4, 2004 - In the context of this competitive environment, the ISP must search out new services that can grow their revenues and give the opportunity for a rapid ROI. One such service opportunity is remote backup service for the 200+ million USA subscribers alone. The market demand factors to drive subscribers to such a service are ever present: new government regulations, industry reports showing over 90 percent of desktops and laptops are not backed up, and 60 percent contain sensitive business data. Data backup has to be a subscriber priority, but selling the service takes the right approach in order to be successful. ISPs must plan and operate this premium service carefully in order to generate new revenues, attract new customers and deliver on the promises made during the sales process. Ferguson will explore the various opportunities, user characteristics required to provide decision support and sell the service, highlight options to help the ISP structure an assessment process and successfully promote and supply these remote data backup services to current subscribers. - View Press Release - Visit NovaStor Corporation