Make Homepage | Add To Favorites | Print Page | Submit News | Feedback | Contact | 

Your Technical Computer Information Resource!  

  Technical Updates @ TACKtech Corp.  

02.07.2013 - Don’t Get Scroogled by Gmail

View Microsoft-Press related news.

REDMOND, Wash. — Feb . 6 , 20 13 Today, launched Don’t Get Scroogled by Gmail, a national campaign at to educate Americans about Google’s practice of going through the contents of all Gmail emails to sell and target ads. According to a public GfK Roper study, commissioned by Microsoft Corp., 70 percent of consumers don’t know that major email providers routinely engage in the practice of reading through their personal email to sell ads — something that 88 percent of people disapprove of once they are informed. Unlike Gmail, doesn’t go through the content of users’ emails to show ads. hopes this campaign will help educate consumers about Google’s email practices and promote’s policy of prioritizing the privacy of its users’ emails.

To help consumers have their voice heard, today launched a petition to help them get the message to Google that going through personal email messages to sell ads is unacceptable. encourages consumers to sign the petition at and tell Google to stop going through their emails to sell ads. encourages consumers to prioritize their privacy by switching to

How Google Uses Personal Email Content to Sell Ads

Google goes through every single word of personal Gmail messages and uses that information to sell and target ads. As Google explains on its website, “In Gmail, most of the ads we show appear next to an open email message and are related to the contents of the current email conversation or thread.” For example, if you write a friend to let her know you are separating from your husband, Google sells ads against this information to divorce lawyers, who post ads alongside it. Or if you ask a friend for vacation suggestions, Google uses this information to target you with ads from travel agencies or airlines that want your business.

Google even goes through emails from non-Gmail users to generate advertising income. Gmail goes through all incoming email messages, from any email provider, and sells ads based on the content of those emails — a practice that nearly 90 percent of Americans agree should end.

Unfortunately even if they try, consumers cannot stop Google from going through their personal email for the purpose of showing them targeted ads. Google does not enable Gmail users to opt out of seeing ads based on the content of emails.

There are currently six active class action lawsuits against Google, all alleging illegal eavesdropping or interception under federal and state wiretapping laws, related to Google’s scanning of emails.

“Emails are personal — and people feel that reading through their emails to sell ads is out of bounds,” said Stefan Weitz, senior director of Online Services at Microsoft. “We honor the privacy of our users, and we are concerned that Google violates that privacy every time an user exchanges messages with someone on Gmail. This campaign is as much about protecting users from Gmail as it is about making sure Gmail users know what Google’s doing.”

New GfK Roper P oll: Public L argely U naware and S trongly D isapprove s of the P ractice

A new GfK Roper poll, commissioned by Microsoft, shows that only 30 percent of Americans are aware that any email service goes through the content of personal emails to sell ads, and 88 percent of consumers disapprove of this practice.

Key results from this survey include the following:

  • 88 percent of Americans disapprove of email service providers scanning the content of their personal emails in order to target ads, and 52 percent disapprove strongly.

  • 89 percent of Americans agree that email service providers should not be allowed to scan the content of personal emails in order to target ads.

  • 83 percent of Americans agree that email service providers scanning the content of their personal emails to target ads is an invasion of privacy.

  • 70 percent of Americans didn’t believe or didn’t know that any major email service provider scans the content of personal emails in order to target ads.

  • 88 percent of email users believe that email service providers should allow users to “opt out” if they prefer that the content of their emails not be scanned in order to target ads. believes users should be informed about Google’s email privacy intrusions and consumers should know they have a choice to switch to

About the Don’t Get Scroogled Campaign

With the Don’t Get Scroogled by Gmail consumer education campaign, is doing two things: First, it is highlighting Google’s practice of going through the personal contents of emails to benefit Google’s bottom line ahead of the user. has launched this education campaign and petition to help consumers get the message to Google that going through personal email messages to sell ads is unacceptable. Second, wants to highlight that it is an email service that puts consumers’ privacy first.

Beginning today and continuing for the next few weeks, the Don’t Get Scroogled activities will appear online and offline, demonstrating why consumers should be concerned and helping them take action. is also calling on consumers to join the petition drive to tell Google to stop going through their users’ email to sell ads. Consumers can also visit to get information about Google’s practices and updates on the situation.

“ believes your privacy is not for sale,” Weitz said. “We believe people should have choice and control over their private email messages, whether they are sharing banking information or pictures of their family or discussing their medical history.”

Weitz added, “ does not scan the contents of your personal email to sell ads. is an email service that prioritizes your own and your family’s privacy. You wouldn’t let the post office look inside your mail, so why would you let Google?”

More information about how prioritizes your privacy can be found at

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

About this study: The RDD telephone survey was conducted Feb. 1-4, 2013 by GfK’s Public Affairs & Corporate Communications division, among a nationally representative sample of 1,006 adults ages 18 or older. Interviews were conducted with 753 respondents on landlines and 253 respondents on cellular telephones. The data were weighted on age, sex, education, race and geographic region. The margin of error on results based on the full sample is plus or minus 3 percentage points.

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at

- View Press Release
- Visit Microsoft Corporation

NID: 44456 / Submitted by: The Zilla of Zuron
Categories: Press Release, Microsoft
Most recent Microsoft-Press related news.
Scottish Gaelic language support now available for Microsoft Office
Windows 10: The next chapter
The next phase of Windows : Windows 10  
Project based learning for schools comes to life with new BBC Earth natural history film, Enchanted Kingdom
Teachers: how ready are you for the computing revolution?
View archive of Microsoft-Press related news.
  Popular Tech News  
  Most Viewed News  
  Top Affiliates